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Marketing strategies for start up business

Having the perfect products or services is great, but having them deliver to the set of people that needed it can be a great challenges, that is while you need the right marketing plan for your business.

Note: when marketing your business or brand you need to create trust with your customers.

Here are some great ways that you can market your business or brand effectively by your self with low budget, without stretching too far outside of the means of a brand new company.

Here are some great ways that you can market your business or brand effectively by your self with low budget, without stretching too far outside of the means of a brand new company.

Identify your customers

the first thing you need to do is to identify the set of people that need your products or services, this will help you to plan your marketing strategies very well.

It'll help you to reach out for potential customers who are in need of your products or services.
For example:

if your business deals with male products that means your main target customers is male not female, is not that you can't market it for both male and female but you need to focus mostly on male because they are your main customers

Market your products or services before it's ready

Marketing your products or services before it's ready will help you in creating awareness of your products or services to your target customers.

They will look forward to your products or services and then you business or brand Will not be new to them

Word of mouth marketing

This is the process of you marketing your products or services to people around you like your family, friends and neighbors

WOM marketing is very important in every business, it's has to do with the experience your customers had while using your products or services, if your products or services meet their need, they'll recommend it for their family and friends that need the same product or service

Word of mouth marketing is a byproduct of loyal employees, devoted customers and eager fans. The more you can convince people that your business is worth their support, the more likely you are to expand your business reach

Whether you’re hoping to improve brand awareness on a budget or you simply want to expand the reach of your company, word of mouth marketing could be the most powerful, and cost-effective way to achieve your goals.

If you take the right approach to WOM, you can encourage everyone from your loyal employees to your most valuable customers to tell other people about your business, and increase your chances for extra customers(sales).

Social media marketing

Almost 90% of all businesses are not online, taking your business online is very important as it enable you to reach out for more potential customers.

it close the gap between you and your customers, in the sense that they can easily communicate with you for enquiry.
The most popular social media platform you can use are:

  • Facebook
  • Facebook is one of the most popular and powerful social media which you can use to market your business or brand.
    You can do this by creating a Facebook page or group depending on your requirement.

    You need to post content that is related to your business, educative, informative, and sometimes content that is entertaining and sharable. Always add your business or brand website link to your contents.

    Promoting your Facebook page is also important as your business grow then you need more customers.

  • Twitter
  • You can market your business or brand by creating a tweet which contains content about your products and services.

    You need to post content that is related to your business, educative, informative, and sometimes content that is entertaining and sharable. Always add your business or brand website link to your contents.
  • Instagram
  • Instagram is one of the most popular and powerful social media own by Facebook inc it allow your to market your products and services to your followers in form of Short video, image and text.

    Note: keep in mind that you are building customers trust
  • Instarpop
  • Instarpop is a new social media that allow you to share your products and services to people around you.

    You need to post content that is related to your business, educative, informative, and sometimes content that is entertaining and sharable.
    Always add your business or brand website link to your contents.

    Instarpop has a very nice tools forbget your products or services market to your target customers

    Email notification

    This is one of the most popular method of marketing.

    it enable you to update your customers about your products and services, this is done by sending mail to your customers when there is a change or upgrade in your products or services.

    This method of marketing cost you no money at all, what you need is your customers mail address and their info.

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