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10 Effective SEO Techniques to Drive Organic Traffic

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Improve User Experience Across Your Entire Site

Let’s kick things off with a brief explanation of what Google’s goal as a search engine is. Just like any search engine, their objective is to find the best possible results for each user's query. If they fail on this front, users are less likely to use the search engine again. That said, Google does do this very well, which is why they’re the largest search engine in the world — by far!

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You’ll need to think about that constant desire to show the best results when you’re optimizing your site for SEO. Why? The answer is simple: poor-quality sites are less likely to rank. And Google’s getting better at determining site quality.

If your website looks untrustworthy, outdated, amateurish or is slow to load, potential users are likely to bounce back to the SERPs and click on another result. You’ve lost a user and a potential conversion, and your bounce rate of affected pages is going to increase. Although Google hasn’t officially declared it, there is evidence to suggest that the search engine giant does reward sites that have low bounce rates with better rankings:

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Google’s reasoning is that if a user spends more time on a site, it’s probably because they found it useful. And since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages.

A Word on What a “Bounce” in SEO Actually Is A

“bounce” occurs when a user lands on a page and then leaves without any other interaction. The time spent on the page is irrelevant — all that matters is that a user has performed a single interaction on your site by visiting that page, and only that page.

This means that a high bounce rate isn’t necessarily a bad thing, which is probably why it hasn’t been declared an official part of Google’s algorithm — in isolation it’s an unreliable metric. For instance, if a user lands on your site in search of an answer to a specific question and then leaves because they’ve gotten what they've come for, to the user that’s a good thing. And what’s good for the user, is good for Google.

So how can you improve the user experience that visitors are having with your website?

Here are 5 SEO improvement techniques you can use to enhance user experience and give your existing content a boost in search engines:

A) Make Your Posts Easy to Read

Ever heard the phrase “formatting content for the web”? To stand any chance at increasing your organic rankings, we need to take that a step further and optimize content for readability.

So how do you optimize your posts for readability? The following formatting tips can help increase the readability of your content:

  • Write quality content:
  • First of all, you’re wasting your time worrying about any of the points below if your writing’s not up to par. Formatting matters, but so do great ideas, compelling delivery and error-free grammar and spelling.
  • Shorter paragraphs:
  • Generally speaking, limit each paragraph to 3-4 sentences. You can even use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a grocery list.

    A paragraph is a group of related sentences that support one main idea, so if you split up a paragraph, your idea can become fragmented and your point lost.
  • Mixed sentence lengths:
  • Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences.
    Here’s a fantastic example of how sentence structures can be varied for optimum readability: Sentence and paragraph formatting
  • Sub-headers:
  • Did you know that the average person spends just 37 seconds reading a piece of online content? You can boost that time significantly by including subheadings that help readers scan content and quickly get a better understanding of what the article is about. But make sure your headers are actually informative.
  • Bullet points:
  • When you have a lot of data — stats, facts, ideas, examples — packed into one paragraph, it makes it easier to read when you list them with bullet points (like this one!). The general rule is if you are listing three or more items, use bullet points.
  • White space:
  • Too much text can overwhelm visitors (and will likely increase your bounce rate).
    Prevent this by breaking up large chunks of text with relevant, supporting media, including photos, videos and graphs (in addition to bullet points and sub-headers).
  • Images/screenshots:
  • Speaking of images, most articles should have several images or screenshots to illustrate the points or numbers or steps you are discussing.
    The more complex the idea, the more images you should include. (Image this entire blog post without any images. It would be daunting, right?)

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